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Volume 7 Issue 2 Article 1


Chocojams – unique marmalades from Jiřetín
Ondřej Linhart (pp.5-8)

 

Purpose: This article talks about a young Czech company called Chocojams Ltd. nice enterprise established by two friends, that found out what they like and started a business – they produce high quality regional marmalades, jams and syrups.
Design/methodology/approach: For the purpose of their research they used the method of critically analyzing the literature.
Findings: After two years of activity, they became a prototype of a successful regional producer, they still work on their product mix and they are popular all over the norther part of the Czech Republic. The article will be focused on the main idea of the company, how it succeeds and what is the marketing strategy like these days.
Keywords: Jam, marmalade, chocolate, micro-enterprice, Jiřetín pod Jednovou.
Paper type: case study.

 

[pobierz] 0.3 MB Volume 7 Issue 2 Article 1