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Volume 7 Issue 2 Article 4

Effective communication as a major key to successful organizational change
Cezary Kwiatkowski (pp. 22-29)


Purpose: In this paper that focus has been continued by attempting to present the role of effective communication in improving the corporate culture so as to enhance the company performance.
Design/methodology/approach: critically analysis of the literature.
Findings: The impact of corporate culture on company performance, in service industry in particular, is currently receiving an increasing amount of attention in the literature of corporate management. An example of a company in decline is provided in order to demonstrate how the process of recovery may be attained by radical improvements in communication, among other remedy measures. The example of successful company recovery is followed by presentation of the key qualities and communication skills that should be displayed by leaders, teammates and contact personnel.
Keywords: leadership, corporate culture, communication.
Paper type: case study.


[pobierz] 0.7 MB Volume 7 Issue 2 Article 4